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Cosmic Rewards, an Android reward-play app with over 100,000+ downloads and a Google play store review at 4.0 stars. I led the design team for this product. Our primary goal was to design an engaging, retention heavy, and scalable mobile app that brings together gamification and rewards in an innovative way. There were 4 key aspects of the design process.
We began by reviewing the existing design assets and UI elements of Cosmic Rewards. This initial audit revealed inconsistencies and outdated components that needed addressing to in order to create an app that sparked delight with the users.
We established a set of design principles that aligned with Cosmic Rewards' brand values and user needs. This ensured that our design system was not only aesthetically pleasing but also scalable and adaptable for future enhancements.
Our design system included a comprehensive library of reusable UI components, including buttons, icons, typography, and color palettes. We meticulously documented guidelines to maintain consistency in spacing, layout, and interactions across the app.
Our team's collaboration with developers, product managers, and other stakeholders was crucial. Regular design reviews allowed us to ensure that the design system was consistently applied throughout the development process.
Our Design system decreased our production speed from 30%, allowing for our business to see results of new features and strategies in a faster way.
At the start of this product we had no user research process in place. Our research objectives were clear from the beginning: we aimed to understand user behaviors, needs, and pain points related to rewards and gamification. Additionally, we identified key metrics for tracking user engagement and satisfaction.
We conducted in-depth user interviews to gather qualitative insights. These interviews shed light on user motivations, expectations, and pain points, which were invaluable for our design decisions.
To complement our qualitative data, we created user surveys. These surveys allowed us to collect quantitative data on user preferences and behaviors, providing a more comprehensive view of user sentiment. In our surveys we measured NPS scores to validate our user experience.
Implementing analytics tools enabled us to track user interactions within the app continually. Data analysis helped us identify trends and patterns, allowing for data-driven decision-making throughout the project.
Our user research strategies validated our predictions and helped support the direction of the product.
We developed interactive prototypes based on our research findings. These prototypes allowed us to quickly test new features and improvements. Tools like Figma and Adobe XD were instrumental in this process.
Usability testing with real users provided invaluable feedback. We iterated on our designs based on this feedback and observations, ensuring that our final product was intuitive and user-friendly.
Involving key stakeholders, including product managers and developers, ensured alignment between design choices and business goals. Regular reviews helped address any concerns or constraints promptly.
Social Media: We created visually engaging graphics and videos for social media to promote the app. Maintaining a consistent brand presence across platforms was crucial in building recognition and trust.
Email Marketing: Responsive email templates were designed for various communication needs, including newsletters, updates, and promotions. Personalization based on user preferences and behavior improved user engagement.
Push Notifications: We designed push notification templates that adhered to the app's visual identity. Implementing personalized and context-aware push notifications was vital to re-engage users effectively.
